Have you ever sent a holiday email campaign that didn’t quite hit the mark? Maybe it didn’t get the engagement you were hoping for, or it ended up in the spam folder instead of your subscribers’ inboxes. Did you know that according to statistics, almost two-thirds (68%) of holiday shoppers said they pay more attention to emails from companies during the Christmas holidays? Crafting the perfect holiday email can be a challenge, but with the right tips and strategies, you can create a campaign that will delight your customers and boost your sales.
Holiday emails are a powerful marketing tool, providing a direct line of communication with your audience during a time when they may be actively seeking gift ideas and deals. According to a survey by the National Retail Federation, email marketing was the second most popular marketing channel during the 2021 holiday season, with 41.8% of consumers saying they preferred to receive offers and promotions via email.
To make the most of your holiday email campaigns, we’ve compiled 7 tips to help you write the perfect message that will grab your subscribers’ attention and drive conversions. From crafting compelling subject lines to designing visually appealing templates, our tips will ensure that your holiday emails stand out in a crowded inbox and deliver results. So let’s dive in and learn how to write the perfect holiday email campaign!
7 Tips for Crafting an Engaging Holiday Email Campaign
When it comes to crafting an engaging holiday email campaign, there are several key elements to consider. From the subject line to the call to action, each component plays an important role in ensuring that your message resonates with your subscribers and inspires them to take action. In this section, we’ll break down nine essential tips for crafting a successful holiday email campaign that will help you stand out in your subscribers’ inboxes and drive conversions. Whether you’re a seasoned email marketer or just getting started, these tips will help you create an effective and engaging holiday email campaign that your subscribers will love. So let’s dive in!
1. Start with a strong subject line
Your subject line is the first thing that your subscribers will see, so it’s important to make it count. A great subject line should be attention-grabbing, relevant to your message, and create a sense of urgency. Here are some tips for crafting a strong subject line:
- Use action words: Verbs can create a sense of urgency and encourage your subscribers to take action. Consider using words like “limited time,” “last chance,” or “don’t miss out.”
- Be specific: A specific subject line can pique the interest of your subscribers and encourage them to open your email. For example, instead of a generic subject line like “Holiday Sale,” try something more specific like “50% Off All Toys – Today Only!”
- Keep it short: Most email clients only show the first 50 characters of a subject line, so it’s important to keep your subject line short and to the point. Aim for 5-7 words to make your subject line stand out.
- Use personalization: Adding your subscribers’ names to your subject line can make your email feel more personalized and increase the chances of it being opened.
- Test and refine: Don’t be afraid to experiment with different subject lines and A/B test them to see what resonates best with your audience. Refine your approach based on what you learn.
By taking the time to craft a strong subject line, you’ll increase the chances of your email being opened and read. Don’t be afraid to get creative and experiment with different approaches until you find what works best for your audience.
2. Craft a Compelling Holiday Email Message
Crafting a compelling email message is essential for your holiday email campaign to succeed. Your message needs to be unique and engaging enough to stand out from the flood of emails your subscribers receive during the busy holiday season.
Identify the purpose and goal of your email message. Is it to promote a holiday sale, announce a new holiday product, or encourage subscribers to sign up for a holiday event? Once you know the goal, create a message that is targeted and focused on the holiday season. By crafting a compelling holiday email message, you can increase engagement and conversions in your holiday email campaign.
3. Keep Your Holiday Email concise
One of the biggest mistakes you can make with your holiday email is to include too much information. Your subscribers are busy and may not have the time or patience to read through a lengthy email. Instead, aim to keep your message short, sweet, and to the point.
When writing your email, focus on your main message and cut out any unnecessary details. Use simple language and avoid jargon or technical terms that may be confusing to your audience. Remember, the goal is to capture your subscribers’ attention and persuade them to take action, not to bore them with lengthy paragraphs.
To ensure your email is concise, try to stick to one or two main points. If you have more to say, consider breaking your message up into multiple emails or creating a series. By doing so, you can avoid overwhelming your subscribers and increase the chances that they will engage with your content.
4. Use Emojis and Festive Imagery in Holiday Email
Incorporating emojis and festive imagery into your holiday email campaign can add a touch of fun and playfulness to your message. Emojis can help convey emotions and add a personal touch to your email. Be sure to use them sparingly and strategically so they don’t overwhelm your message.
Festive imagery, such as images of snowflakes, holiday lights, or even a festive header, can help get your subscribers into the holiday spirit and make your email stand out in their inbox. However, be mindful of the images you use and ensure they are high-quality and not too busy or distracting. Some even send a video via email, so this is also a good option.
Consider using animated GIFs to add an extra layer of visual interest and create a sense of excitement. Animated GIFs can be used to showcase products, promote a sale, or simply add a bit of festive cheer to your message.
When using emojis and festive imagery, make sure they align with your brand and message. Don’t go overboard with the festive elements, as it could come off as tacky or unprofessional. Instead, use them strategically to enhance your message and engage your subscribers.
5. Incorporate your Brand’s Personality
Your holiday email campaign is a great opportunity to showcase your brand’s personality and values. Use your company’s unique voice and tone to create a memorable and authentic message that resonates with your subscribers. This can include incorporating your brand’s colors and fonts into the design, as well as using language and imagery that aligns with your brand identity.
6. Make Holiday Email Sound Urgent
Creating a sense of urgency and scarcity can be an effective way to drive conversions during the holiday season. Use limited-time offers, countdowns, and other tactics to create a sense of urgency among your subscribers. This can help incentivize them to take action and make a purchase before it’s too late.
One way to leverage urgency and scarcity is by offering exclusive deals or promotions that are only available for a limited time. You can use phrases like “Last chance” or “Limited availability” to emphasize the urgency of the offer. If you write a good promotional email, you’ll see how the game changes.
Additionally, incorporating a countdown timer in your email can create a sense of urgency and encourage subscribers to take action before the offer expires. Just make sure to be transparent and honest about the limited availability of the offer to avoid damaging trust with your subscribers.
7. Offer exclusive deals and promotions
Optimizing your holiday email campaign for mobile devices is crucial as more and more people are accessing their emails on their smartphones and tablets. So you should take this into consideration and adjust your email so that it fits phone users. For that purpose, use a responsive email design that automatically adjusts to fit the screen size of different mobile devices. This will ensure that your email looks great on any device. At this point, there is a statistic claiming that Black Friday emails saw the highest number of opens and links clicked. So if you put the right words, your email will definitely be clicked.
Remember, large images can slow down the loading time of your email on mobile devices. Instead, use optimized images that load quickly and do not compromise the visual appeal of your email. Mobile optimization is no longer optional; it is a necessity to ensure the success of your email campaign.
In conclusion, crafting an engaging holiday email campaign requires thoughtful planning and attention to detail. By implementing your email writing skills and following the tips outlined in this article, you can create an email campaign that your subscribers will love and look forward to receiving. Remember to personalize your emails, use attention-grabbing subject lines, and offer valuable incentives to encourage engagement. Use a clear and concise message with a compelling call to action, and don’t forget to optimize your emails for mobile devices.