How we gave a small coffee roaster a new name mark, bag and shop sign in eight weeks. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏
STUDIO KILN
Brand and packaging design

Case study

A new face for a small roaster

A name mark, a bag that stands out on a crowded shelf and a sign you can read from across the street.

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A teal typewriter, a patterned notebook and a plant on weathered wood seen from above

How it came together

Brief, idea, rollout

A laptop, a notebook and bright sticky notes on a wooden desk

The brief

Look as good as the coffee tastes, without losing the neighborhood feel.

Kraft paper envelopes tied with twine beside rubber stamps and pencils

The idea

A warm stamp mark on kraft paper, tied with plain twine.

A black mug and a pen on a clean white desk

The rollout

Cups, cards, bags and the shop front, all in the same eight weeks.

 
A small design studio with shelves of samples, a pendant lamp and a work table

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Studio Kiln
14 Pottery Lane, Asheville, NC 28801

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