Types of email marketing have taken over the world. Yeah, now email marketing is a major part of every marketing campaign. Marketers use email tactics to grow their audience, sell products, and keep customers loyal. And statistics show that email marketing brings excellent results. This article will discuss one of the most popular email marketing types; event invitation emails.
An event invitation email is an email message to send subscribers to inform them about an upcoming event, conference, and so on. So, if you are interested in email marketing and especially event invitation emails, continue to read because, in the following paragraphs, you can find over eleven types of event invitation emails for a successful campaign. Let’s get started.
Why Do You Need To Use An Event Invitation Email
Many marketers say that event invitation emails are the heart of email marketing campaigns, and this is the truth. These messages can enrich your campaign, sell your events, and provide more engagement. Statistics show that event invitation emails have a huge potential to provide successful progress at the time of the email campaign; 30% of event organizers send four to five emails to each event. So, as you see, the importance of event invitation emails is very significant, and their benefits are also many. Now, let’s understand what you need to do to have an effective event invitation email.
What Makes An Effective Event Invitation Email?
You can create event invitation email messages with the help of email templates or coding techniques. But no matter what method you choose, there are several principles to make an effective event invitation email. The first is about names. If you create an invitation email, it is essential to ensure that you set your company or personal name in there. This is one of the most crucial factors that requires effective event invitation emails. Second, you must focus on your subject line and preview text to make them more catchy and relevant. And also, you need to display your brand identity in your invitations.
11 Event Invitation Email Types
Well, it is time to introduce over eleven event invitation emails you need to use to have a successful email marketing campaign. In the following paragraphs, you can find more details about
- Conference Invitation Emails
- Trade Show Invitation Emails
- Team Building Invitation Emails
- Reunion Invitation Emails
- Training Invitation Emails
- Lunch and Learn Invitation Emails
- Seminar Invitation Emails
- Networking Event Invitation Emails
- Meet and Greet Invitation Emails
- Online Event Invitation Emails
- Holiday Event Invitation Emails
So, let’s take a closer look at these invitation emails, discuss several examples and define the advantages of each type of event invitation email.
Conference Invitation Emails
First is the conference invitation email. The primary part of each conference is invitation emails. Usually, conferences happen many days, and you can take advantage of this and send subscriber’s invitations and also reminder emails. A good conference invitation email has engaging and clear language, catchy visuals, relevant infographics, and also relevant content. It is essential always to check conference invitation details and be sure that your invitation email includes the correct information about the conference. And finally, you need to write a solid call to action to allow readers to connect with you back. So, carefully choose the template for your conference invitation emails and surprise your subscribers with a beautiful and well-designed invitation.
Trade Show Invitation Emails
The following is the trade show invitation email. Trade shows are events where you can find members from specific industries, where they display and introduce their products, services, and also business updates. To invite members to a trade show, you need to write an excellent trade show invitation email. It is essential to include more details about the event in trade show invitations to give subscribers a large understanding of the depth of the event. So, it is crucial to let clients know where they will go. The next thing that you can include in your invitation is information about the trade show team. For example, you can mention team members’ expertise or years of experience. The goal of your trade show invitation email must be to inform and engage your subscribers and also stay in their minds.
Team Building Invitation Emails
Planning a team building? You, indeed, will need to use team-building invitation emails. These email messages have one unique goal to get your employees interested and motivated to attend an event. The best team-building invitation emails include great subject lines, event details, special instructions, etc. It is also essential to carefully pay attention to your email message body. Include in the email body specific details and also write a call to action letting employees connect with you if they have any questions. It is a good practice also send videos about the upcoming team building details, so explore how to send a video through email. There are also several writing tips that you can follow to write a good event invitation email;
- Keep your messages fun
- Keep it short
- Make it clear to understand
- Review all links and details
So, it’s up to you to design a beautiful template for your team-building invitation email with tools or other alternatives and send it to your employees.
Reunion Invitation Emails
There is a moment in everyone’s life when they need a reunion event, and if you want to plan a similar event, you can take advantage of reunion invitation emails. These messages send to your preferred members to motivate them to participate in an event. So, you must write a formal but exciting invitation email for readers.
One of the effective ways to create an exciting reunion invitation is to inspire nostalgia. Yeah, nostalgic emotions surely will help you motivate your preferred participants to come to the event. You need to remind them with your email message what it was like many years ago and write an emotional subject line and email body. Also, ensure that your reunion invitation email has a casual and friendly tone.
Training Invitation Emails
The following example of an event invitation email is a training invitation message. Training sessions are events that suggest different companies to their employees or other people. And in this case, you need to use training invitation emails where you can introduce details about that training and also the training purpose, date, time, and so on. To write a clear and effective training invitation email, you must write a logical subject line, relevant body and also include a call to action and a copy of print media. It would also be great to proofread your training invitation before sending it to potential training participants.
Usually, training date and time are included in the subject line because they are the most important details about upcoming training. Also,remember that the email body starts with a potential participant’s name.
Lunch and Learn Invitation Emails
Lunch and learn events are a primary part of every business person or entrepreneur. And in this case, you can take advantage of lunch and learn about invitation emails. Basically, these emails offer clients or customers to meet over lunch and discuss business or learning opportunities. So, let’s understand what to include in your lunch and learn meeting emails. First, you must write a subject line and include your event name, date, and time in there. For example, “Lunch And Learn Monday at 2 P. M. Yeah, this is an example of a clear and simple subject line that you need to write for your lunch invitation emails. Second, it would be best to involve any additional information about an invited person or attach necessary documents or files about the invitation.
If you already send an invitation but have yet to receive a response, remember to follow up.
Seminar Invitation Emails
You may have participated in seminars or similar events. Seminars are informative and effective events that give a piece of helpful and relevant information. Some people call seminars alternative education because they can provide you with knowledge about different areas in a short time. Many organizations host seminars, and they also use seminar invitation emails to send individuals or organizations and suggest they participate in a seminar. So, seminar invitation emails look like training invitations but have their own writing principles and differences.
If you want to create perfect seminar invitation emails, you are in the right place. There are the main steps that you must take for this:
- Select a beautiful template
- Include visual elements; pictures, infographics, and else
- Create a great background
- Check and test
Are you ready to create a good one for yourself?
Networking Invitation Emails
Networking is one of the best things that is necessary for everyone. And networking invitation emails, in turn, are a necessary part of good networking. To create a perfect networking invitation email, you must introduce yourself and also your work. It is essential that you be specific and display your networking purposes clearly. The best practice shows that you must also call out your similarities in your networking invitation emails. It can be a similar interest, profession, or hobby. If you send a networking invitation to strangers, ask how you can help them and also ask them for help or recommendation. Remember always to start with an easy question and suggest something relevant that can build trust. Also, don’t forget to follow up.
Meet and Greet Invitation Emails
Another type of networking event is meet and greet invitation emails. Sometimes it is necessary to write meet and greet invitation emails both as a business and also as an individual. When writing a meet and greet invitation, you must make your messages clear and easy to understand. Everyone knows that meetings are an excellent way to communicate with people and share opinions and ideas. To make a wonderful meet and greet event, you must write perfect invitation emails for participants. Usually, these emails include a detailed introduction about a meet and greet event. The essential thing that you must remember is that these invitations must be more engaging to encourage readers to attend events.
Online Event Invitation Emails
After Covid 19, online events started to rule the world and online event invitations, in turn, became necessary. Digital marketers will agree that in their everyday work they often need to write online event invitation emails, and to do it perfectly necessary to follow several steps. The first step is to mention that event is online in the subject line. Also, don’t forget to include the date and time of the event. Besides these, it is essential to keep a personalized tone and voice, address the points, and remember to write a catchy call to action. The main goal of online event invitations must be to encourage readers to participate in an event and why not share it. For the last one, you can add social sharing buttons in your emails. With a better online event invitation, you will get more participants and have a successful online event.
Holiday Event Invitation Emails
The final type of event invitation email that we need to discuss is the holiday event invitation email. These messages require more emotions and beautiful designs to grab more attention and give people warm feelings. Holiday events are many; Christmas parties, seasonal events, etc. It is essential to write a good and friendly invitation message to invite people to attend the event. Let’s see several examples of holiday invitation emails subject line;
- Celebrate the season with us!
- Please join us for the Gala Event
- The company(name) is hosting a holiday party, and we hope you will join us!
The more your invitation is warm and beautiful; the more people will want to attend and participate.
For The Final Thoughts
All around us are events, and whether online or offline, business or personal, you need to design beautiful and catchy event invitation emails and invite people to attend. Email marketing is a strong tool even in this case and no matter which type of event you organize.
Carefully choose the best template for your event emails and use this guide to explore the several types of invitations and to use them in your everyday work. Good luck!