Failed Payment Notice email template

A friendly failed payment email for a subscription app: an orange warning panel, card illustration, update payment button and what happens next.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Fitness
Type
Automated
Size
10 KB, 600 px wide

Adapted from Postmark Transactional Email Templates by Wildbit (now ActiveCampaign), MIT license.

About this template

A card fails for boring reasons: it expired, the bank flagged it, or the balance was low. This dunning email for Stride+, a sample running app, treats the problem as a quick fix and not as a threat.

An orange panel at the top states the problem in one sentence. A small card illustration with a warning dot backs it up visually. The update payment button comes next. A numbered list explains what happens over the next week, and a short line at the end tells the runner that their stats and plans are safe.

Send the first notice on the day of the failed charge and one or two reminders after that. Keep the tone calm. Say the date when access will pause, so people know how much time they have.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Warning panel
  3. Card illustration
  4. Update payment button
  5. What happens next list
  6. Reassurance note
  7. Footer

Subject line ideas

  • Your Stride+ payment did not go through
  • Quick fix needed for your Stride+ plan
  • Update your card to keep your training plan

Preview text idea

Your last Stride+ payment failed. Update your card to keep your plan running.

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