Bistro Weekly Menu email template

A long restaurant email with a dark food photo hero, a kitchen video, this week's dishes by meal, house facts, two stories and the cooks.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Restaurants and cafes
Type
Marketing
Size
52.2 KB, 600 px wide

Adapted from Colorlib Email Templates (template 1, RestoBar) by Colorlib, MIT license.

About this template

A full restaurant newsletter for a bistro, cafe or neighborhood kitchen. It opens on a dark table of plates with the headline and a Book a table button in live text, then a charcoal welcome band.

Two small orange icons explain what the kitchen stands for, and a video thumbnail with a play button links to a short film from the kitchen. The menu part shows two dishes side by side and then four rows for breakfast, lunch, dinner and dessert, with the photo switching sides on each row, the way a printed menu card reads.

A dark band with four plain house facts breaks up the page before two stories from the blog and a short introduction of two cooks with round photos. Three footer columns hold the address, opening hours and useful links.

The layout follows a classic designer restaurant template: serif headings, small spaced labels in orange above each section, and lots of food photography. Swap the dishes each week and keep the rest.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Food photo hero with live text
  3. Welcome band
  4. What we do icons
  5. Kitchen video
  6. Two featured dishes
  7. Breakfast, lunch, dinner and dessert rows
  8. House facts band
  9. Two stories
  10. Meet the cooks
  11. Footer columns

Subject line ideas

  • This week at the bistro: four new plates
  • Breakfast to dessert, here is the new menu
  • {{first_name}}, come and watch our kitchen

Preview text idea

New plates for breakfast, lunch, dinner and dessert, plus a short film from our kitchen.

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