Rescue Goal Progress email template

A shelter fund update that opens on a short video, then shows the fund so far and the goal, three round animal photos and one button.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Donation Newsletter
Industry
Nonprofit
Type
Marketing
Size
18.7 KB, 600 px wide

About this template

A fundraising update for animal shelters and small charities. The email opens on a video thumbnail of a dog looking out of a window, with no logo or letterhead above it.

A short headline and three numbers come next: what the fund holds so far, the goal, and the share reached. They describe this one sample fund, so replace them with your own true figures. Three round photos then introduce animals waiting for the new kennels, each with a name, one line and a link.

One button closes the email. Use it midway through a campaign, when supporters want to see how far their gifts have gone. Link the video to your own page, since email cannot play it in place.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Video thumbnail
  2. Fund headline and numbers
  3. Three round animal photos
  4. Give button
  5. Footer

Subject line ideas

  • We are halfway to the new kennels
  • A short video from the old kennels
  • {{first_name}}, here is where the fund stands

Preview text idea

A two minute walk through the old kennels, and how close the new building fund has come.

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