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Donation email templates
Templates
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- Announcement
- Newsletter
- and Holiday, Donation
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About donation emails
A donation email asks people to support a cause, or shows them what their support has done. Urgent appeals, monthly giving letters, year-end asks and fundraising updates all belong here. Whatever the size of your group, the same thing builds trust: be clear about where the money goes.
The templates on this page keep the ask simple. Some open with one story or one photo and offer a few gift amounts as buttons. Others read like a letter from your director, with a single link to give. Progress updates show how close a fund is to its goal, so past donors can see what is happening.
Use real numbers only. The amounts, goals and names in these templates are samples for made-up groups, so replace them with your own and do not round up. Say what a gift pays for. Use photos you have the right to share, and take care with images of people in hard times.
Rules on fundraising and on tax receipts differ by country. Check what applies to your group. Thank people soon after they give, and do not make every email an ask.
Questions
What makes a donation email clear?
One cause, one ask, and a plain line on what a gift pays for. Give a few set amounts so choosing is easy.
How often can I ask for donations?
There is no fixed number. Mix your asks with updates and thanks, so people also hear what their gifts did.
Can I use the sample numbers?
No. They belong to made-up groups. Use only your own true figures for goals, results and costs.
Do I need to send a receipt?
Donors often need one for their records, and many countries have rules for tax receipts. Check the rules where you operate.