Skincare Brand Welcome email template

A calm skincare welcome email: soft serif headline, eucalyptus in a glass bottle, three skin promises, two bestsellers with prices and a first order code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Beauty
Type
Automated
Size
22.3 KB, 600 px wide

About this template

A welcome email for skincare, body care and clean beauty brands. It greets new subscribers with white space and green leaves instead of a busy banner. A soft serif headline sits above a photo of eucalyptus stems in a clear glass bottle on a white wall, which sets the gentle, plant based tone at once.

Right under the photo, three small green line icons state what the brand stands for in a few words each. A short bestsellers section follows with two products side by side: handmade oat bar soaps and a plant toner, each with a price and its own shop button. A dashed code box gives a first order discount, and social links lead to the brand’s channels before the footer.

Sage greens, soft white and a deep forest heading color keep it fresh and clean.

Change the two products, the code and the promises, and use it as the first message of your welcome flow.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline with botanical photo
  3. Icon row
  4. Two bestsellers
  5. Welcome code
  6. Social links
  7. Footer

Subject line ideas

  • Welcome to Lumé, {{first_name}}
  • Healthy skin starts here, plus 15% off
  • Your skin will thank you for this

Preview text idea

Clean skincare for a brighter tomorrow. Your first order is 15% off.

All welcome templates

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