Coupon email templates

Templates

About coupon emails

Coupon emails give the reader a code and a reason to use it. They work for first orders, win-back offers, birthdays and seasonal sales. The code sits in its own dashed box in real text, so it is easy to read and copy on a phone. A short line explains what the code does, and a small note covers the end date and the rules. One button takes people straight to the shop or booking page. Pick a template, change the code, and keep the rules short.

Questions

Should the code be an image?

No. Use real text, as these templates do, so people can copy it and it still shows when images are off.

How long should a coupon be valid?

One to two weeks is common. A short window gives people a reason to act, but not so short that they miss it.

Where do I put the terms?

In small text under the code. Keep them to one or two lines.

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