Test Drive Invitation email template

A night-road test drive invite for an electric car brand: live headline over a light-trail photo, the test drive weekend card and a green band on the cabin.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Automotive
Type
Marketing
Size
25.3 KB, 600 px wide

About this template

A test drive invitation for electric car brands, dealers and showrooms. It opens on a long exposure photo of a highway at night, with the headline, a short line and a bright green button written on top in live text.

Right under the photo, a details card gives the weekend dates, the hours, the studio name and the street address, with its own button to pick a time. Three small green line icons answer what people want to know before they come: how charging works at home and whether anyone will push them to buy. A bright green split panel then shows the cabin from the driver seat, and a second offer with a car in fog explains home visits for readers who are busy that weekend.

The whole email sits on graphite with one electric green accent and condensed Oswald headings.

Change the dates and the address per showroom, and send it ten days before the event.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Night road photo hero with live text
  3. Test drive details
  4. Icon row
  5. Cabin split panel
  6. Home visit offer
  7. Social links
  8. Footer

Subject line ideas

  • Drive the new Voltera E4 this weekend
  • {{first_name}}, your test drive slot is open
  • Quiet, quick and electric: try it on the road

Preview text idea

Thirty minutes behind the wheel of the new E4, on Saturday or Sunday. Pick your slot.

All event invitation templates

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