Product launch email templates

Templates

About product launch emails

A product launch email tells your audience that something new is ready: a product, a collection, an app, or a big new version. It should feel like news, not like another sale.

Our launch templates open with the new thing in the hero, large and clear. Then they show why it matters in a few short points, often with images or a feature grid, and end with one button to buy, pre-order or try it. Some add a short quote, the price, specs, or a changelog for software updates.

Write the subject line around the benefit, not the product name alone. Send a teaser a few days before, the launch email on the day, and a reminder to people who opened but did not click. Keep the same visual style across all three.

Questions

How do I write a launch subject line?

Say what is new and why it helps, in under 50 characters. Add the product name if people already know it.

Should a launch email include a discount?

Not always. An early-bird price or a pre-order bonus works, but a strong product can launch at full price.

How long should a launch email be?

Long enough to show the key benefits, usually three to five short sections. Link to a full page for details.

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