EV Model Reveal email template

An electric car reveal email: a light trail on a dark night road behind live text, four spec icons, a reveal evening invite and a reserve split panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Automotive
Type
Marketing
Size
22.4 KB, 600 px wide

About this template

A launch email for a car maker, a dealer group or an electric scooter brand that is revealing a new model. It builds a little suspense, then gives readers two clear next steps: come to the reveal evening or reserve a car online.

The opening is a near black photo of an empty road with a single red light trail, and the model name sits over the dark sky in wide Montserrat caps with a short line and a white button. Four small icons give the headline specs in a few words each: range, charging, power and seats. A reveal evening card follows with the date, time, showroom and address. A split panel with a photo through the windshield of a winter road invites people to reserve with a refundable deposit.

The palette is deep graphite with one electric teal accent, which keeps the reveal mood from top to bottom.

Replace the model name, specs and showroom, and the email works for any launch with a date and a deposit.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Night road photo with live text
  3. Spec icon row
  4. Reveal evening card
  5. Reserve split panel
  6. Footer

Subject line ideas

  • Meet the Altiva Nova on March 12
  • Our first electric model, revealed
  • {{first_name}}, you are invited to the reveal

Preview text idea

Our first electric model. See it in person on March 12, or reserve yours online.

All product launch templates

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