Art Gallery Opening email template

A white editorial gallery invite: a big serif show title over a gallery photo, the opening night details card, a note on the work and a late openings panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Media and publishing
Type
Marketing
Size
19.9 KB, 600 px wide

About this template

An exhibition opening invitation for galleries, museums, art fairs and studio collectives. It borrows the look of a good exhibition catalog: lots of white, black type and one calm photo of the room.

A short eyebrow says opening night, then the show title in a large serif headline, one line on the artists and a black button to reserve a place, all left aligned like a wall label. The gallery photo follows at full width. A details card lists the date, hours, room and address with an add to calendar button. A photo and text pair says more about the work, and a black split panel with a photo of visitors in the gallery announces the late openings during the run. The footer closes the email.

Black and white with one soft grey keeps every color in the photos.

Change the title, artists and dates for every show and send it two weeks before the opening.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Editorial headline with gallery photo
  3. Opening night details
  4. About the work
  5. Late openings split panel
  6. Footer

Subject line ideas

  • Opening night: Quiet Forms
  • You are invited to our spring opening
  • {{first_name}}, join us on March 19

Preview text idea

Thursday, March 19 from 6 pm. New photographs and prints by three artists, drinks in the courtyard.

All event invitation templates

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