Christmas Gift Guide email template

A Christmas gift guide email on deep red: a framed photo of wrapped gifts, delivery promises in gold, and two gift grids sorted by price.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Holiday Promotional
Industry
Ecommerce
Occasion
Christmas
Type
Marketing
Size
26.5 KB, 600 px wide

About this template

A Christmas gift guide for gift shops, home stores and small makers. It helps readers shop by budget, which is how most people plan holiday presents, and it looks festive without cartoon trees or snowmen.

The top band is deep holiday red. A gold line names the guide, a large serif headline sets the mood, and a white button opens the full guide. Inside the same red band sits a framed photo of presents wrapped in kraft paper with twine and pine. A row of gold line icons follows on the same red, with the last order date for delivery before Christmas, free gift wrap and late returns.

The guide itself is split by price. The first grid shows three small gifts under $25 and the second shows three under $50, each with a photo, a name and a price. A button at the end leads to every gift in the shop.

On white, the red and gold read warm and calm. Change the products and dates each year, and keep the price groups.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Red headline band with framed photo
  3. Delivery icon row on red
  4. Gifts under $25
  5. Gifts under $50
  6. See all button
  7. Footer

Subject line ideas

  • Our Christmas gift guide is here
  • Gifts under $25 and under $50, wrapped for free
  • {{first_name}}, order by December 18 for Christmas

Preview text idea

Gifts under $25 and under $50, wrapped for free. Order by December 18 for Christmas delivery.

All holiday templates

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