Black Friday Lifestyle Sale email template

A bold Black Friday sale email on black: huge condensed headline, red Shop now button, a moody product photo and three top picks with sale prices.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Occasion
Black Friday
Type
Marketing
Size
21.6 KB, 600 px wide

About this template

A Black Friday email for shops that sell everyday gear: audio, bags, shoes or small electronics. It is built to be read in two seconds. The whole email sits on near black, so the headline, the red button and the photos do all the work.

A small red line names the occasion, then the words Black Friday fill the width in a tall condensed typeface. A white pill states the discount, and one red button leads to the sale. Below it, a dark product photo sets the mood. Three top picks follow in a grid with a percent label, the sale price and the old price struck through. A code box adds an extra 10% for readers who act now, and a row of white line icons answers the usual doubts about shipping, returns and payment.

Change the products and prices, set the end date in the small note, and schedule it for the Friday morning send.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Black Friday headline band with photo
  3. Top picks grid
  4. Extra code
  5. Icon row
  6. Footer

Subject line ideas

  • Black Friday is live: up to 70% off
  • The biggest sale of our year starts now
  • {{first_name}}, your Black Friday picks are in

Preview text idea

Up to 70% off sound, bags and sneakers. Online only, ends Monday.

All promotional templates

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