New Year Travel Deals email template

A navy New Year travel email: fireworks photo with live text, a promise band with gold icons, three winter trips with old prices and a booking code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Travel
Occasion
New Year
Type
Marketing
Size
23.4 KB, 600 px wide

About this template

A New Year promotion for tour operators, rail and cabin trip planners or small travel agencies. It opens on a full-width night photo of fireworks over a dark horizon, and the headline, offer line and gold button sit on top of it as live text, so the offer is the first thing a reader sees.

A navy band with gold line icons follows straight after, answering the three questions people ask before booking: group size, date changes and what happens if a trip is cancelled. Three winter escapes come next in a grid with square photos, a percent label, the new price from and the old one struck through. A navy code box with a gold border adds a fixed amount off for subscribers and states the last booking day.

Navy, white and one gold accent give it a festive look without glitter. The navy bands frame the white trip section like the start and end of a travel brochure.

Change the trips, prices and deadline, then send it between Christmas and the first week of January.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Fireworks photo hero with live text
  3. Navy promise band
  4. Three winter trips
  5. Booking code
  6. Social links
  7. Footer

Subject line ideas

  • Start the year somewhere new
  • Winter trips up to 25% off until January 6
  • {{first_name}}, a cabin, a fjord or a night train?

Preview text idea

Lapland cabins, a Lofoten fjord house and a night train to the Alps. Book by January 6.

All holiday templates

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