Giving Tuesday Match email template

A Giving Tuesday appeal for a river trust: a blue band with a framed cleanup photo, three boxed match figures and amount cards with their own give buttons.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Donation Holiday
Industry
Nonprofit
Type
Marketing
Size
19.9 KB, 600 px wide

About this template

A Giving Tuesday email for nonprofits with a matching donor. The match is the whole story, so the email says it early and makes each gift a single tap.

A deep blue band holds a left aligned serif headline, a short note on who is matching, and a framed photo of a river crew at work. Three boxed figures under the band state the size of the match, the multiplier and the time it ends. Three cards then show gift amounts, what each pays for once doubled, and a button to give that amount.

Fill in your real donor, your real fund and your real closing time, and only use the word match if a donor has truly pledged it. The numbers here are the goal of a fictional trust. Send it first thing in the morning, with a shorter reminder after dinner.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Blue band with headline and framed photo
  2. Three boxed match figures
  3. Three gift cards with buttons
  4. Footer

Subject line ideas

  • Today your gift counts twice
  • Until midnight: every dollar for the creek is doubled
  • {{first_name}}, a donor is matching you today

Preview text idea

A donor is matching every gift to Tallow Creek Trust until midnight tonight.

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