Easter Spring Collection email template

A pastel Easter email for a home and table shop: pink tulips framed in a lilac band, a three item spring collection and a store pickup panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Holiday Promotional
Industry
Ecommerce
Occasion
Easter
Type
Marketing
Size
24.5 KB, 600 px wide

About this template

An Easter email for a home goods shop, a florist with a gift corner or a small table and kitchen brand. It feels like the first warm weekend of the year: a soft lilac band, a friendly display serif and a close photo of pink tulips framed inside the band.

The opening states the collection in four words and points to one button. A row of three lilac line icons covers delivery, gift wrap and where the flowers come from. The collection follows as three items with square photos and prices: a set of pastel eggs, a wire basket and a small posy jar tied with raffia. A deep plum panel at the end invites local readers to collect fresh hyacinths and tulips in the shop.

Lilac, white and plum keep it gentle without turning sweet. The plum panel gives the end of the email a calm weight after the light opening.

Replace the three items and the shop address, then send it about two weeks before Easter Sunday.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Lilac band with framed tulip photo
  3. Icon row
  4. Three item collection
  5. Store pickup split panel
  6. Social links
  7. Footer

Subject line ideas

  • Set a table for spring
  • {{first_name}}, our Easter collection is here
  • Pastel eggs, wire baskets and fresh tulips

Preview text idea

Pastel eggs, wire baskets and raffia posy jars for your Easter table. Free gift wrap.

All holiday templates

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