Mother’s Day Flowers email template

A fresh Mother's Day email for a florist: a big peony photo under a serif headline, the order-by date up front, three bouquets and a store pickup panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Holiday Promotional
Industry
Ecommerce
Occasion
Mother's Day
Type
Marketing
Size
25.6 KB, 600 px wide

About this template

A Mother’s Day email for a florist, a flower delivery service or a garden shop. It leads with what people care about most at this time of year: a full width photo of pink and white peonies in a pot on a checked tablecloth, under a headline that says who the flowers are for.

The last order date for Sunday delivery appears twice, in the small note under the button and again in a row of three raspberry line icons, next to hand delivery and a free card. Three bouquets follow in a grid with square photos, a short name and the price. A raspberry split panel with a photo of the shop front closes the email for readers who prefer to collect their flowers in person.

White space, soft pink and a classic serif keep it fresh rather than sugary. Each bouquet gets a short name and one price, so choosing takes a few seconds.

Change the bouquets, prices and dates, and send it about ten days before Mother’s Day with a reminder three days out.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline with peony photo
  3. Order by and delivery icons
  4. Three bouquets
  5. Store pickup split panel
  6. Social links
  7. Footer

Subject line ideas

  • Flowers for Mom, tied by hand
  • Order by May 8 for Mother's Day delivery
  • {{first_name}}, peonies are in season

Preview text idea

Peonies, garden roses and hand-tied posies. Order by May 8 for Sunday delivery.

All holiday templates

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