New Year Fitness Challenge email template

A bold black and gold New Year gym challenge: huge condensed caps, a moody training photo, the four weeks as photo steps, perks icons and a bring a friend code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Fitness
Occasion
New Year
Type
Marketing
Size
21.1 KB, 600 px wide

About this template

A New Year campaign for gyms, boxes and fitness studios that run a 30 day challenge in January. It looks like a poster on the gym wall: black, gold and one big line of tall condensed capitals.

The opening band names the dates, then the headline fills the width. A gold pill says the challenge is free for members, and one gold button signs them up, with a short note on where else to join. A dark training photo sets the mood. The month is laid out as three photo steps, from building the habit to test day. White line icons list what every finisher gets, and a code box lets members bring a friend for free.

Gold on black keeps strong contrast for the button and the code.

Change the dates and the perks, and send it on the last days of December.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Black and gold headline band with photo
  3. Four weeks as photo steps
  4. Perks icon row
  5. Bring a friend code
  6. Footer

Subject line ideas

  • 30 days stronger starts January 5
  • The New Year challenge is free for members
  • {{first_name}}, bring a friend to day one

Preview text idea

January 5 to February 3. One plan, four weeks, free for members. Bring a friend on us.

All holiday templates

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