Editorial Brief Newsletter email template

A text-led weekly letter on warm paper tones with a serif essay title, three numbered reading picks, a tool of the week, an editor quote and a share button.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Media and publishing
Type
Marketing
Size
19.5 KB, 600 px wide

Adapted from Colorlib Email Templates (template 24, Brief newsletter) by Colorlib, MIT license.

About this template

A personal newsletter for a writer, editor or small publication that leads with words rather than pictures. It reads like a well set magazine page: warm off white paper, a serif for titles and a clean sans for the body.

The masthead puts a short serif name on the left and the issue number on the right, with a dark rule under them. The main essay follows with a small label, a large serif title, a byline with the reading time and a few paragraphs, then a link to read the rest on the web.

Three numbered reading picks come next, each with a title and its source. A short section on one tool the editor uses, a quote from the editor and a thank you line close the issue, with a black button to share it. The footer says who writes the letter and links to settings.

The structure follows a designer newsletter template built for a weekly brief. Write in your own voice, keep the essay opening short and let the web page carry the rest.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Masthead with issue number
  2. Essay with byline
  3. Three reading picks
  4. One tool I'm using
  5. Editor quote
  6. Share button
  7. Footer

Subject line ideas

  • Sidenote 42: the quiet return of the paper notebook
  • This week: notebooks, index cards and slow software
  • {{first_name}}, three things worth your time

Preview text idea

This week: the quiet return of the paper notebook, three reads and one small tool.

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