Recipe Blog Stories email template

A recipe blog newsletter with a breakfast table photo, three recipes in tall photo columns, a test kitchen note and a sign-off from the editor.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Restaurants and cafes, Media and publishing
Type
Marketing
Size
21.2 KB, 600 px wide

About this template

A weekly newsletter for food bloggers, recipe sites, cooking schools and small food magazines. It reads like the first page of a printed food magazine, with real dishes doing most of the talking.

A full-width photo of a busy breakfast table opens the issue, followed by a warm serif headline and a Start cooking button. The main section shows three recipes side by side, each with a tall photo, a name, two lines about why it is worth making and a recipe link. After a thin divider, a square photo of pie ingredients sits next to a short note from the test kitchen with a tip learned the hard way.

The email ends with a sign-off from the editor, social links and the footer. Cream paper tones and a terracotta accent give it a homely feel that suits baking, family cooking and seasonal recipes.

Each Friday, swap the three recipes and the kitchen note, and keep the rest as it is.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Breakfast table photo hero
  3. Three recipes in photo columns
  4. Divider
  5. Test kitchen note
  6. Editor sign-off
  7. Social links
  8. Footer

Subject line ideas

  • Apple pie, a crusty loaf and Friday pasta
  • Three recipes for a slow weekend
  • {{first_name}}, the oven is warm

Preview text idea

An apple pie with a crisp crust, a crusty loaf and a quick bowl of pasta for Friday night.

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