Travel Agency Destinations email template

A travel agency email with an island photo hero, a dark welcome band, six tall destination photos, trip facts, two journal posts, two guides and packing tips.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Promotional Newsletter
Industry
Travel
Occasion
Summer
Type
Marketing
Size
36 KB, 600 px wide

Adapted from Colorlib Email Templates (template 5, Travel) by Colorlib, MIT license.

About this template

A seasonal email for a small travel agency or tour company with many places to show. It opens with a wordmark and menu, then a big aerial island photo with the headline in live text, and a dark band with a short welcome.

The core is a grid of six tall destination photos in two columns, each with the place name in bold and the trip length in small grey text. Every photo links to its tour page. A dark band with three plain facts about the agency follows, then two journal posts with dates and coral buttons.

Two local guides appear in round photos with their regions, and a split panel lists three things to do before a trip, next to a photo of a map and a camera on a table. Two footer columns on black close the email.

The layout is a close rebuild of an open source travel template, with new places, photos and words. Swap the destinations each season and keep the grid at an even number of photos.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Logo with menu
  2. Island photo hero
  3. Welcome band
  4. Six destination photos
  5. Trip facts band
  6. Two journal posts
  7. Two guides
  8. Before you go panel
  9. Footer columns
  10. Footer

Subject line ideas

  • Six places we are going this summer
  • Islands, dunes and quiet lakes: pick your trip
  • {{first_name}}, where to next?

Preview text idea

Six small group trips for this summer, from island hops to desert nights.

All promotional templates

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