Home Decor Seasonal Collection email template

A home decor collection launch: a soft serif headline over a patterned armchair room, three new pieces with prices and a bedroom split panel with the full story.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Marketing
Size
24.2 KB, 600 px wide

About this template

A seasonal collection email for home decor shops, furniture brands and interior studios. It opens like a page in an interiors magazine: a calm serif headline, one line about the season and a dark button, above a bright room with a patterned mustard armchair and a wooden side table.

Three new pieces follow in a square photo grid with names, prices and a New label: a stoneware vase with peonies, a terracotta planter set and a linen cushion on an armchair. A row of three line icons explains how the shop makes and ships its pieces. A warm taupe split panel with a sunny bedroom photo invites readers to read the story behind the collection.

DM Serif Display headings over DM Sans, chalk white and slate blue keep the look soft and grown up, so the furniture and textures stand out.

Swap the room photo and the three pieces for each new season, and keep the tone quiet.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline with living room photo
  3. Three new pieces
  4. Icon row
  5. Collection story split panel
  6. Footer

Subject line ideas

  • New season, new essentials
  • The autumn collection has arrived
  • {{first_name}}, three new pieces for slower evenings

Preview text idea

A stoneware vase, a slim wall lamp and linen cushions. The new season collection is here.

All product launch templates

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