Gym Program Launch email template

A dark gym email with a video hero, a coach introduction, a four photo gallery and two training programs with monthly prices.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Fitness
Type
Marketing
Size
24.9 KB, 600 px wide

Adapted from Colorlib Email Templates (template 16, Fitness) by Colorlib, MIT license.

About this template

A launch email for a gym, boxing club or personal training studio that has new programs to sell. It is dark from top to bottom, with one strong red accent for labels, lines and buttons, so the whole email feels like one training floor.

The opening is a moody training photo with the headline and a round play button on top, linking to a short video. A black welcome band follows, then the head coach in a split panel with a photo on one side and a short note and button on the other.

A four photo gallery runs edge to edge with no gaps, the way gym social feeds look, and the email ends with two programs, each with its price per month, a sentence about who it suits and a red button.

The structure follows a classic designer fitness template. Replace the photos with your own space and coaches, keep the dark palette, and change the programs every season.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Video hero with headline
  2. Welcome band
  3. Coach split panel
  4. Gallery of four photos
  5. Two programs with prices
  6. Footer

Subject line ideas

  • Two new programs start Monday
  • Meet your coach and pick your program
  • {{first_name}}, the new season of training is here

Preview text idea

Meet your coach, see the gym, and pick one of two new programs.

All product launch templates

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