Trial Ends Upgrade email template

A trial ending email for a SaaS tool: purple top bar, a sprout icon, the end date, a rust upgrade button and four paid plan benefits in a two by two grid.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
SaaS
Type
Automated
Size
17.4 KB, 600 px wide

Adapted from Waypoint responsive transactional email templates (saas trial ends soon) by usewaypoint, MIT license.

About this template

A trial reminder for a software product, sent a few days before the free trial ends. It is friendly and explains what changes, then shows why a paid plan is worth it.

A purple bar carries the wordmark and a Log in link. Under it a small sprout icon, the headline Your trial ends soon and two short paragraphs give the end date in bold and what happens next, with a link to the Free plan details.

The first rust button lets people upgrade straight away. Then Why upgrade? lists four benefits in a two by two grid, each with a small colored icon, a bold title and one sentence: premium apps, more automation, webhooks and custom logic.

A second upgrade button catches people after the benefits, and a help line closes the email.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Purple top bar
  2. Sprout icon
  3. Headline and end date
  4. Upgrade button
  5. Why upgrade, four benefits
  6. Second button
  7. Footer

Subject line ideas

  • Your trial ends on September 2
  • {{first_name}}, your free trial ends soon
  • Keep your automations running

Preview text idea

Your free trial ends September 2. Here is what a paid plan adds.

All promotional templates

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