Coffee Shop Welcome email template

A photo-led welcome email for a coffee roaster: a big serif headline, a warm cafe photo, three bestsellers with prices and a 10% first order code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Restaurants and cafes
Type
Automated
Size
24.7 KB, 600 px wide

About this template

A welcome email for a coffee roaster, cafe or small food brand that sells online. It greets new subscribers with a real moment instead of a logo wall: friends clinking cups over a wooden table, right under a large serif headline.

The top band holds the headline, two lines of copy and a dark Shop coffee button. A row of three small line icons explains what the shop stands for in a few words each. Three bestsellers follow as a product grid with photos and prices, then a dashed coupon box with a code for the first order. A dark split panel near the end invites readers to the cafe itself, with a photo on one side and directions on the other.

Cream paper tones, espresso brown text and a soft serif give it a calm, premium feel.

Swap the three products, the code and the address, and send it as the first step of your welcome flow.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline band with photo
  3. Icon row
  4. Three bestsellers
  5. Welcome code
  6. Cafe split panel
  7. Social links
  8. Footer

Subject line ideas

  • Welcome to Hearth Roasters, {{first_name}}
  • Pull up a chair. Your first bag is 10% off
  • Good coffee, good company: you are in

Preview text idea

Good coffee brings people together. Your first bag is 10% off.

All welcome templates

Log in to export

Exporting the .html and .zip files needs a free account. Preview and Copy HTML stay free.

A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.

Log in Create free account

Log in to use your wishlist

The wishlist needs a free account, so we can keep your templates for you. You come back to this page after you log in.

A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.

Log in Create free account