Wellness App Welcome email template

A calm welcome email for a meditation or wellness app: sunrise photo hero, three first steps with photos, a sage help panel and gentle app promises.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Welcome Onboarding
Industry
Healthcare
Type
Automated
Size
23.3 KB, 600 px wide

About this template

A welcome email for meditation, sleep, breathing or wellness apps. It opens with a soft serif headline and a short note that greets the new member by name, then a wide photo of a figure doing yoga at the edge of a tidal pool at sunrise.

The middle section turns the first week into three small steps, each with a square photo: a short breathing session in the morning, tea and a sleep story at night, and an easy stretch outside. Every step links straight into the app. A sage green split panel with a photo of someone meditating by a lake tells readers that real people answer questions. A row of three soft icons ends the email with plain promises about short sessions, privacy and missed days.

DM Serif Display headings over DM Sans, warm sand and sage tones keep it quiet and kind. Soft sand and sage tones keep the pace slow and calm.

Send it right after sign up, then follow with one email per step.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline with sunrise photo
  3. First week heading
  4. Three steps with photos
  5. Help split panel
  6. Icon row
  7. Footer

Subject line ideas

  • Breathe in. Welcome to Calmwell
  • {{first_name}}, three small steps for your first week
  • Ten quiet minutes start today

Preview text idea

Your first week, one small step a day: breathe, wind down, move.

All welcome templates

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