Halloween Costume Sale email template

An orange and black Halloween sale email: heavy caps over a candlelit pumpkin photo, three spooky picks with old prices, a BOO code and shipping promises.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Occasion
Halloween
Type
Marketing
Size
21.8 KB, 600 px wide

About this template

A Halloween sale for party shops, costume stores and home decor brands. It is dark from the first line, the way the night itself is, and lets one hot orange do all the shouting.

A small orange line counts down to the night, then Halloween Sale fills the width in heavy Archivo Black caps. A white pill names the discount, an orange button opens the shop and a note gives the last order date for delivery before the 31st. Under it, a moody photo of pumpkins and candles on the forest floor sets the scene. Three picks follow in a grid, paper lanterns, a carving kit and a mini gourd set, each with a percent label and the old price struck through. A code box adds an extra discount, and three white line icons answer the questions about delivery dates, returns and payment.

Black and one hot orange are all it needs to feel like the season. Swap in costumes or masks if that is what you sell, and keep the structure.

Send it in the first week of October, then again five days before the night.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Orange and black caps headline with pumpkin photo
  3. Three spooky picks
  4. Extra code
  5. Icon row
  6. Footer

Subject line ideas

  • The Halloween sale is open: 25% off
  • Lanterns, pumpkins and capes before the 31st
  • {{first_name}}, order by the 27th for Halloween night

Preview text idea

25% off lanterns, pumpkins and party extras. Order by October 27 for delivery in time.

All holiday templates

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