Ski Resort Winter Deals email template

A new year offer email for a ski lodge: a snowy slope hero, a dark welcome band, four stay packages in a photo grid, a discount code and a split panel on lessons.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Travel
Occasion
New Year
Type
Marketing
Size
23.8 KB, 600 px wide

Adapted from Colorlib Email Templates (template 5, Travel) by Colorlib, MIT license.

About this template

An offer email for a ski lodge, a mountain hotel or a winter tour company that wants to fill the quiet weeks after the holidays. It opens with a wordmark and menu, then a wide photo of a ski slope with a short headline in live text, and a dark band that sets out the offer in two sentences.

Four stay packages follow in a two column photo grid: a chalet, a slope, a lift ride and a snowy hut, each with the package name and the price per night. A dashed code panel gives the new year discount and the dates it covers.

A split panel with a photo and three short points sells beginner lessons, and two footer columns on black hold the lodge address and contact details.

This is a variant of an open source travel layout, rebuilt for a winter offer with new photos, a cold palette and a coupon. Change the prices and dates each season and keep four packages so the grid stays even.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Logo with menu
  2. Ski slope hero
  3. Offer band
  4. Four stay packages
  5. Discount code
  6. Lessons split panel
  7. Footer columns
  8. Footer

Subject line ideas

  • New year on the slopes: 20% off January stays
  • Four ways to spend a week in the snow
  • {{first_name}}, fresh snow and a code for you

Preview text idea

Book any stay from January 6 to 31 and take 20% off with one code.

All holiday templates

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