Double Opt-In Confirmation email template

A double opt-in email for a grocer newsletter: a basket of produce illustration, one confirm button and a short list of what subscribers will get.

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Industry
Ecommerce
Type
Automated
Size
12.8 KB, 600 px wide

Adapted from SendGrid Email Templates by SendGrid, Inc., MIT license.

About this template

Double opt-in keeps a list clean and proves consent. This confirmation email for Fernhill Market, a sample organic grocer, makes the extra click feel worth it. A basket full of apples, oranges and greens fills the top, then a cream panel asks for one tap.

The confirm button is large and rounded. Under it, three short columns explain what arrives after confirming: the weekly harvest list, seasonal recipes and member prices. A muted line covers people who did not sign up, and a plain link backs up the button.

Send this email instantly, while the signup form is still fresh in mind. Keep the subject line short and clear about the action. Do not add a coupon here, save it for the welcome email that follows the confirmation.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Basket illustration
  3. Confirm panel with button
  4. What you will get columns
  5. Not you note
  6. Footer

Subject line ideas

  • Please confirm your Fernhill Market subscription
  • One tap and you are on the list
  • Confirm to get the weekly harvest list

Preview text idea

Tap the button to confirm. Then the weekly harvest list starts on Thursday.

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