Meal Planner Onboarding email template

An onboarding email for a meal planning app: a fresh meal prep photo, three promise icons, three numbered first steps with photos and a dark help panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Onboarding Welcome
Industry
Healthcare
Type
Automated
Size
23.1 KB, 600 px wide

About this template

A first onboarding email for meal planning apps, nutrition coaches and recipe subscriptions. New users want to know how fast they will get a plan they can cook, so the email shows the food first and the steps second.

A bright photo of prepared meals sits under a clear headline and one button that opens the planner. Three green line icons explain what every plan includes. A heading introduces three numbered steps, each with a small square photo and one or two lines: share your tastes, pick your dinners, shop from one list. A dark green split panel then offers help from the nutrition team for anyone with a special diet, and the footer closes the email.

Fresh greens, white space and a round sans serif keep it friendly and practical.

Swap the photos for your own dishes and point each step to the right screen in your app.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Photo hero with headline
  3. Promise icon row
  4. Three numbered steps with photos
  5. Help split panel
  6. Footer

Subject line ideas

  • Your first week of meals, planned in minutes
  • {{first_name}}, three steps to a full fridge
  • Welcome to Nourish Plan: let us plan dinner

Preview text idea

Tell us what you like, pick five dinners, shop from one list. Your first week is ready fast.

All onboarding templates

Log in to export

Exporting the .html and .zip files needs a free account. Preview and Copy HTML stay free.

A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.

Log in Create free account

Log in to use your wishlist

The wishlist needs a free account, so we can keep your templates for you. You come back to this page after you log in.

A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.

Log in Create free account