Back to School Supplies Sale email template

A bright back to school sale on a yellow band: framed pencil photo, a big headline, a three item supply grid with sale prices and a student code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce, Education
Occasion
Back to school
Type
Marketing
Size
21.9 KB, 600 px wide

About this template

A back to school promotion for stationery shops, bookstores and online supply stores. It opens on a sunny yellow band with a short headline, one dark button and a framed photo of two pencils on yellow paper, so the whole top of the email reads as one bold color block.

A supply grid follows with three items, each with a square photo, a sale price and the old price struck through: a stack of notebooks, a jar of colored pencils and a plain black backpack. A dashed code box gives students an extra discount, and a yellow icon row at the end covers shipping, bundles and price matching in a few words.

Change the three products and the code, set the end date, and send it in the last weeks of summer.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Yellow headline band with framed photo
  3. Supply grid with sale prices
  4. Student code
  5. Yellow promises band
  6. Footer

Subject line ideas

  • Back to school: up to 30% off supplies
  • {{first_name}}, the pencil case refill is on sale
  • Sharp pencils, fresh notebooks, lower prices

Preview text idea

Notebooks, pencils and backpacks up to 30% off, plus 10% more with a student code.

All promotional templates

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