Black Friday Early Access email template

A Black Friday early access email for subscribers: cream serif headline on warm black, a moody bedroom photo, three bedding picks with old prices and a founder note.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Occasion
Black Friday
Type
Marketing
Size
23.9 KB, 600 px wide

About this template

An early access email for the days before Black Friday, made for home, bedding and textile shops that want the sale to feel calm instead of loud. Subscribers get in two days ahead of everyone else, and the design makes that feel like a quiet invitation.

The opening band is warm black with cream type. A small line names the subscriber window, a large serif headline says the doors are open, and a cream pill shows the discount. One cream button leads to the sale, and a short note says when it opens to the public. A dim photo of an unmade bed in morning light follows, which sets the slow, soft tone.

Three early picks sit in a grid with the percent saved, the sale price and the old price struck through. A link button opens the full sale, a short note from the founder explains why the shop runs only one sale a year, and a row of cream line icons covers delivery, returns and gift notes.

Swap the picks and the dates and it is ready for the subscriber send.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Early access headline band with photo
  3. Early picks grid
  4. See all button
  5. Founder note
  6. Icon row
  7. Footer

Subject line ideas

  • You are in early: Black Friday starts now for you
  • 48 hours before everyone else, {{first_name}}
  • The linen sale is open (for subscribers only)

Preview text idea

Our only sale of the year opens two days early for subscribers. Up to 40% off linen.

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