Black Friday Gift Card Boost email template

A type-only Black Friday email on bright orange: buy a gift card and get a bonus, with countdown boxes, three gift ideas and the bonus code near the end.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Occasion
Black Friday
Type
Marketing
Size
19.8 KB, 600 px wide

About this template

Most Black Friday mail is black. This one is loud orange and has no photo at the top, just very large type that states the offer: buy a gift card, get a bonus on top. Marrow & Moss is the sample shop, selling small gifts for the home.

The headline runs left aligned in tall condensed caps, followed by one dark button. Three boxes in the same orange band count down the time left. Below the band, three gift ideas with photos and prices show what the card can buy. A dashed code box near the end holds the bonus code for people who prefer to shop right away.

Change the amounts and the code, and update the countdown figures to match your send time, since they are fixed text. It also suits Cyber Monday or any short gift card push.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Orange headline band
  2. Countdown boxes
  3. Three gift ideas
  4. Bonus code
  5. Footer

Subject line ideas

  • Black Friday: buy $100, get $25 on us
  • Your gift card just got bigger
  • Three days left on the $25 bonus

Preview text idea

Buy a $100 gift card this Black Friday and we add $25 on top. Ends Monday at midnight.

All promotional templates

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