Coffee New Blend Launch email template

A coffee launch email on a bold orange band: framed beans photo, a launch price note, tasting notes as icons and three brewing picks with prices.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Restaurants and cafes
Type
Marketing
Size
21 KB, 600 px wide

About this template

A product launch email for coffee roasters, tea brands and small food makers introducing a new blend or flavor. It treats the beans like a hero: a bright orange band, a framed photo and a display serif headline with the blend’s name.

The band holds a short line about the launch, the name in large type, one sentence on how it tastes and a dark button to try it. A small note under the button gives the launch price and when it ends. A row of three line icons turns the tasting notes into quick labels. A heading then introduces three picks that pair with the blend, shown in a product grid with photos, prices and a struck through old price on the launch bag. The footer closes the email.

Burnt orange, espresso brown and warm white feel energetic but still crafted.

Change the name, notes and photo for every new release and send it on launch morning.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Orange band with framed beans photo
  3. Tasting notes icon row
  4. Three brewing picks
  5. Footer

Subject line ideas

  • Meet Ember Hill, our new blend
  • Cocoa, orange peel and a long sweet finish
  • {{first_name}}, the new roast is out of the drum

Preview text idea

A medium roast with cocoa, orange peel and a long sweet finish. Launch price until Sunday.

All product launch templates

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