Cyber Monday SaaS Deal email template

A dark Cyber Monday email for a cloud app: big caps headline on navy, cyan button, a laptop glowing at night, plan perks, a code and a team plan panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
SaaS
Occasion
Cyber Monday
Type
Marketing
Size
20.7 KB, 600 px wide

About this template

A one day sale email for SaaS products, cloud storage, apps and online tools. The whole email sits on deep navy, so it reads like a night screen and stands apart from the bright retail sales that fill the inbox on that Monday.

A cyan line names the day, then the words Cyber Monday run across the band in large techy capitals. A white pill gives the discount on yearly plans, and one cyan button leads to checkout. Under it, a photo of a laptop glowing on a dark bed sets the late night mood. A row of three cyan line icons sums up what every plan includes, a code box holds the deal, and a split panel with a city skyline at night pitches the team plan. Short terms close the email above the footer.

One accent color carries the whole email: the eyebrow, the button, the icons and the dashed code border all share the same cyan, so the eye goes straight to the deal.

Change the price, the code and the end time, and send it early on Monday morning in your main time zone.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Cyber Monday headline band with photo
  3. Plan perks icon row
  4. Deal code
  5. Team plan split panel
  6. Terms
  7. Social links
  8. Footer

Subject line ideas

  • Cyber Monday: half off every yearly plan
  • 24 hours only: cloudnest at 50% off
  • {{first_name}}, your storage deal ends tonight

Preview text idea

Half off every yearly plan for 24 hours. Your files, synced and safe, for less.

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