End of Season Clearance email template

A summer clearance email that opens on an edge to edge photo wall of the shop, then a loud caps headline on yellow, three marked down items and one button.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Promotional Coupon
Industry
Ecommerce
Occasion
Summer
Type
Marketing
Size
17.3 KB, 600 px wide

About this template

An end of season sale for clothing shops, outdoor brands and anyone clearing a rail before new stock lands. It skips the usual logo and hero and starts with the shop itself.

Four photos of rails, hangers and shelves fill the top from edge to edge, with no text above them. Right under that wall, a yellow band carries a tall caps headline and the end date. Three marked down pieces follow in a grid, each with a percent label, the sale price and the old price struck through. One dark button leads to the whole sale.

Change the photos to your own shop floor if you can, since it makes the sale feel real. Keep the headline short and state the end day plainly. Prices here are samples.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Edge to edge photo wall
  2. Caps headline on yellow
  3. Three sale items
  4. Sale button
  5. Footer

Subject line ideas

  • Last sizes, deepest cuts, ends Sunday
  • Up to 60% off what is left of summer
  • {{first_name}}, the rail is almost empty

Preview text idea

Last sizes and our deepest cuts of the season. The sale ends Sunday at midnight.

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