Getaway Travel Deals email template

A travel deals email with a full-bleed sea and cliffs photo under a live headline, three getaway cards with prices from, a booking code and travel promises.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Promotional Coupon
Industry
Travel
Occasion
Summer
Type
Marketing
Size
22.9 KB, 600 px wide

About this template

A deals email for travel agencies, tour operators and booking sites that send a weekly round of short getaways. It opens on a calm lagoon between two dark cliffs, with the headline, one line and a white button written over the sky.

Three line icons right under the photo explain how the trips are put together. The main section is a grid of three getaways, a villa with a pool, a sailing week and a palm island, each with a percent label, a price from and the old price struck through. A dashed code box gives subscribers a little extra off any booking made this week, and the footer closes the email.

DM Serif Display headings over DM Sans, deep sea blue text and one warm sunset orange accent make it feel like a travel magazine rather than a coupon flyer. The headline sits over the calm sky, where the photo gives it the most room.

Change the three trips and the code each week and keep the rest as it is.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Full-bleed photo hero with live text
  3. Icon row
  4. Three getaway deals
  5. Booking code
  6. Footer

Subject line ideas

  • Three getaways under $1,000 this week
  • A villa, a sailboat and a palm island
  • {{first_name}}, your escape is 20% off

Preview text idea

A villa with a pool, a week under sail and a palm island. Up to 20% off this week.

All promotional templates

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