Grocery Weekly Offers email template

A weekly offers email for a neighborhood grocer: a green produce band with a market stall photo, six fresh deals with old prices and a delivery promise row.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Promotional Coupon
Industry
Ecommerce
Type
Marketing
Size
26.5 KB, 600 px wide

About this template

A weekly offers email for independent grocers, farm shops and produce delivery services. The top of the email is one green band with the week’s dates, a big friendly headline and a Shop this week button, plus a framed photo of a market stall piled with tomatoes, carrots and squash.

The main section is a grid of six fresh deals, two rows of three, each with a square photo, the sale price, the old price struck through and a small percent label. Tomatoes, lemons, strawberries, carrots, avocados and a sourdough loaf give the grid an even mix of color. A row of three line icons under the grid answers the questions shoppers ask most about delivery slots, the local farms and bag free packing.

Fraunces headings over Inter make it feel like a chalkboard at a good market, and the fresh green and white palette keeps the page light and easy to scan.

Swap the six products and the dates each week and leave the rest of the email as it is.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Green produce band with basket photo
  3. Six weekly deals
  4. Delivery promise icons
  5. Footer

Subject line ideas

  • This week: strawberries, lemons and fresh bread
  • Six fresh deals until Sunday
  • {{first_name}}, your weekly basket is ready to fill

Preview text idea

Strawberries, heirloom tomatoes and fresh sourdough on offer until Sunday.

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