Mother’s Day Fashion Sale email template

A soft blush Mother's Day sale email: framed peony photo in a color band, a 20% off gift pill, three gift picks with sale prices, a code and delivery icons.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Occasion
Mother's Day
Type
Marketing
Size
22.4 KB, 600 px wide

About this template

A Mother’s Day sale email for fashion boutiques, accessory shops and gift stores. It looks like a gift itself: a blush band with a framed photo of peonies, a serif headline and a small pill that names the discount.

The band holds the date, the headline, one dark Shop gifts button and a note with the last order day for delivery in time. Three gift picks follow in a product grid with square photos, a percent label, the sale price and the old price struck through. A code box repeats the offer for readers who scroll straight to it, and a row of rose line icons answers the gift questions: wrapping, delivery date and exchanges.

Blush pink, deep cocoa text and a soft display serif keep it warm and grown up rather than sugary.

Swap the three gifts, the code and the delivery dates, and send it ten days before the holiday.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Blush band with framed photo
  3. Gift picks grid
  4. Gift code
  5. Delivery icon row
  6. Footer

Subject line ideas

  • Gifts she will keep, now 20% off
  • Mother's Day: order by May 6 for delivery
  • {{first_name}}, three gifts we would wrap for our own mums

Preview text idea

20% off scarves, bags and jewelry for Mother's Day. Order by May 6 for delivery in time.

All promotional templates

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