Summer Swimwear Sale email template

A summer swimwear sale on an aqua band with a beach photo, bold caps headline, three swim picks with sale prices and a dark shipping panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Occasion
Summer
Type
Marketing
Size
21.6 KB, 600 px wide

About this template

A summer sale email for swimwear, beachwear and resort shops. It feels like the first warm day: a bright aqua band, a heavy caps headline and a framed photo of someone walking into the waves.

The band holds a short eyebrow, the words Summer Sale in a wide heavy typeface, a dark pill with the discount and one dark button, with the end date below. Three swim picks follow with square photos, a percent label, the sale price and the old price. A dark split panel with a wide beach photo explains same day dispatch and free returns, so people know the swimsuit will arrive before the trip.

Aqua, white and deep sea green keep it fresh and readable on a phone at the beach.

Swap the three picks and the end date, and send it at the start of a warm week.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Aqua sale band with framed photo
  3. Three swim picks
  4. Shipping split panel
  5. Social links
  6. Footer

Subject line ideas

  • Summer Sale: up to 40% off swim
  • {{first_name}}, the water is waiting
  • Last call for beach days

Preview text idea

Up to 40% off swimsuits and beach gear. Ends Sunday.

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