Fashion Order Shipped email template

A shipping notice for a clothing shop: a parcel packing photo, the tracking button up top, the delivery window and the packed items with small photos.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Transactional
Size
17.3 KB, 600 px wide

About this template

A shipping confirmation for clothing and accessories shops. It answers the three questions a customer has when an order leaves the warehouse: is it on its way, when will it arrive and what is inside.

A small framed photo of someone packing a brown parcel at a studio table sets a handmade tone right under the wordmark. The headline says the order has shipped, one line names the carrier, and a Track my parcel button follows at once. A card shows the delivery window, the carrier and the address it is going to. The order summary lists the three items with small product photos, size and color, then the shipping line and the total. A short line at the end explains how to change the delivery day.

The email uses a plain system font and a single sea green accent, so it loads fast and reads like a service message, while the photos keep it in the brand’s world.

Map the fields to your shop platform’s shipping event and it can go out as soon as a label is printed.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Parcel photo
  3. Shipped headline and tracking button
  4. Delivery window card
  5. Items with photos
  6. Help line
  7. Footer

Subject line ideas

  • Your Ostra order is on its way
  • Shipped: arriving Thursday or Friday
  • {{first_name}}, your parcel has left our studio

Preview text idea

Order OS-20418 has shipped with Parcelway. Expected Thursday or Friday.

All shipping templates

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