SaaS Feature Announcement email template

A SaaS feature launch email in violet and mint: a builder screen illustration, four new features with icons in two rows and a button to try them now.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
SaaS
Type
Marketing
Size
15.6 KB, 600 px wide

Adapted from Colorlib Email Templates by Colorlib, MIT license.

About this template

For software companies, website builders and app teams announcing a release with several improvements. It shows the product first and explains each change in a sentence or two.

A short headline panel with a New label starts the email, followed by a screen illustration of the editor with a block being dragged into place. Under a small heading, four features sit in two rows with a square icon, a name and a short benefit. A violet button invites users to try the update, and a muted line links to the full changelog for those who want every detail.

Lead each feature with what the user can now do, not with the technical name. Send it to active users first and to inactive ones a week later with a different subject. Tuesday or Wednesday mornings tend to get the most attention from busy teams.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Logo
  2. Headline with New label
  3. Builder screen illustration
  4. What is new heading
  5. Features row 1
  6. Features row 2
  7. Try it button
  8. Changelog link
  9. Footer

Subject line ideas

  • New in Pagewise: drag and drop sections
  • Four updates that save you hours
  • Your site builder just got faster

Preview text idea

Drag and drop sections, faster pages and two more updates are live.

All announcement templates

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