Bakery Birthday Treat email template

A birthday email for a bakery on a soft pink band: a framed cake slice photo, a free slice code, how to redeem it and a bakery counter panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Birthday Coupon
Industry
Restaurants and cafes
Type
Automated
Size
18.6 KB, 600 px wide

About this template

An automated birthday email for bakeries, patisseries and cafes with a loyalty list. It feels like a small gift card. A soft pink band holds the greeting, a warm serif headline and a framed photo of a layered cake slice dusted with cocoa.

Right under the band, a dashed code box gives the reader a free slice of cake during their birthday week. Three small rose line icons explain how to use it: show the code at the counter, pick any slice, and come any day that week. A warm split panel closes with a photo of the pastry case and a link to opening hours.

Fraunces headings, blush and cocoa tones keep it sweet without looking childish.

Connect it to the birthday field in your list, change the code and the address, and it runs on its own all year.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Pink birthday band with framed cake photo
  3. Free slice code
  4. How to redeem icons
  5. Bakery counter split panel
  6. Footer

Subject line ideas

  • Happy birthday, {{first_name}}! A slice is on us
  • Your birthday cake is waiting at the counter
  • A sweet little gift for your birthday week

Preview text idea

Happy birthday from all of us at the bakery. Your next slice of cake is on the house.

All birthday templates

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