Cinema Birthday Ticket email template
A dark red birthday email for a cinema chain: big condensed caps over a seats photo, a free ticket code, how it works icons and a popcorn upgrade panel.
Light shows the email as designed. Dark and Gmail show how email apps can change its colors.
<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="x-apple-disable-message-reformatting">
<meta name="format-detection" content="telephone=no, date=no, address=no, email=no, url=no">
<meta name="color-scheme" content="light dark">
<meta name="supported-color-schemes" content="light dark">
<title>Cinema Birthday Ticket</title>
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<style>
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.ete-fluid{width:100%!important;max-width:100%!important;height:auto!important;}
.ete-fluid-cap{width:100%!important;max-width:280px!important;height:auto!important;display:block!important;margin-left:auto!important;margin-right:auto!important;}
.ete-stack-center,.ete-stack-center p{text-align:center!important;}
.ete-h1{font-size:28px!important;line-height:34px!important;}
.ete-h2{font-size:22px!important;line-height:28px!important;}
.ete-code{font-size:24px!important;letter-spacing:2px!important;}
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.ete-cell{padding-left:0!important;padding-right:0!important;}
.ete-split-text{padding:32px 20px 36px!important;}
.ete-ds-28{font-size:28px!important;line-height:31px!important;}
}
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.ete-body,.ete-bg{background-color:#14070a!important;}
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.ete-border{border-color:#3a1a20!important;}
.ete-panel{background-color:#2a1116!important;border-color:#3a1a20!important;}
.ete-btn{background-color:#f0c46a!important;border-color:#f0c46a!important;}
.ete-btn-text{color:#1c0b0f!important;}
.ete-btn-outline{border-color:#f0c46a!important;}
.ete-btn-outline-text{color:#f0c46a!important;}
.ete-logo-light{display:none!important;}
.ete-logo-dark{display:block!important;max-height:none!important;overflow:visible!important;}
}
[data-ogsc] .ete-text{color:#e3cfd2!important;}
[data-ogsc] .ete-heading{color:#ffffff!important;}
[data-ogsc] .ete-muted{color:#b0959a!important;}
[data-ogsc] .ete-link{color:#f0c46a!important;}
[data-ogsb] .ete-body,[data-ogsb] .ete-bg{background-color:#14070a!important;}
[data-ogsb] .ete-content{background-color:#1c0b0f!important;}
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</style>
<!--[if !mso]><!--><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@400;600;700;800&family=Oswald:wght@500;700&display=swap"><!--<![endif]-->
</head>
<body class="ete-body" style="margin:0;padding:0;width:100%;background-color:#14070a;">
<!-- Made with emailtemplateexamples.com -->
<div class="ete-preheader" style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">Happy birthday from all of us. One free ticket to any film, valid for 30 days. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div>
<table role="presentation" class="ete-bg" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;background-color:#14070a;">
<tr><td align="center" class="ete-outer" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" align="center" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" class="ete-container" width="600" cellpadding="0" cellspacing="0" border="0" style="width:100%;max-width:600px;margin:0 auto;">
<tr><td class="ete-content" style="background-color:#1c0b0f;border-radius:4px;overflow:hidden;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr><td align="center" class="ete-px" style="padding:28px 32px 20px;"><span class="ete-heading" style="font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:24px;line-height:30px;font-weight:700;letter-spacing:-0.3px;color:#ffffff;">LUMEN CINEMAS</span></td></tr>
<tr><td align="center" class="ete-px" style="padding:56px 6.67% 44px;mso-padding-alt:56px 40px 44px;background-color:#6b0f1d;text-align:center;"><p style="margin:0 0 12px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#f0c46a;text-align:center;">Happy birthday from Lumen</p><h1 class="ete-ds-58" style="margin:0;font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:58px;line-height:63px;font-weight:700;color:#ffffff;text-align:center;mso-line-height-rule:exactly;text-transform:uppercase;letter-spacing:0.5px;font-size:min(58px,9.67vw);line-height:min(63px,10.5vw);overflow-wrap:anywhere;word-break:break-word;">The seat is on us</h1><div style="padding-top:18px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td style="padding:7px 16px;background-color:#f0c46a;border-radius:999px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;font-weight:700;letter-spacing:1px;text-transform:uppercase;color:#1c0b0f;mso-line-height-rule:exactly;">1 free ticket</td></tr></table></div><p style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#ffffff;padding-top:16px;text-align:center;">{{first_name}}, pick any film this month and we cover your seat.</p><div style="padding-top:28px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/films" style="height:48px;v-text-anchor:middle;width:163px;" arcsize="4%" strokecolor="#f0c46a" fillcolor="#f0c46a"><w:anchorlock/><center style="color:#1c0b0f;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Pick a film</center></v:roundrect><![endif]--><!--[if !mso]><!--><a href="https://example.com/films" style="display:inline-block;background-color:#f0c46a;border:1px solid #f0c46a;line-height:48px;border-radius:2px;color:#1c0b0f;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span style="color:#1c0b0f;">Pick a film</span></a><!--<![endif]--></td></tr></table></div><p style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#ffffff;padding-top:14px;text-align:center;">Valid for 30 days at any Lumen Cinemas screen.</p></td></tr>
<tr><td class="" style="padding:0;background-color:#6b0f1d;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/cinema-birthday-ticket-hero.jpg" alt="Rows of red velvet seats facing the screen in a warmly lit cinema hall" width="600" height="400" class="ete-fluid" style="display:block;width:600px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;"></td></tr>
<tr><td class="ete-px" style="padding:16px 32px;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" class="" style="padding:24px 20px;background-color:#2a1116;border:2px dashed #f0c46a;border-radius:4px;text-align:center;"><p class="" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#ffffff;">Your birthday code</p><p class="ete-code" style="margin:0;padding-top:8px;font-family:'Courier New',Courier,monospace;font-size:30px;line-height:38px;font-weight:700;letter-spacing:4px;color:#ffffff;">BDAYSEAT</p><p class="" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:24px;color:#ffffff;padding-top:8px;">Enter it at checkout or show it at the box office.</p><p class="" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:19px;color:#ffffff;padding-top:6px;">One ticket per member, standard screenings.</p></td></tr></table></td></tr>
<tr><td class="ete-px" style="padding:24px 32px 8px;"><h2 class="ete-heading ete-h2" style="margin:0;font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:24px;line-height:32px;font-weight:700;color:#ffffff;text-align:center;mso-line-height-rule:exactly;text-transform:uppercase;letter-spacing:0.5px;">How it works</h2></td></tr>
<tr><td class="ete-px" style="padding:28px 32px 12px;"><div style="font-size:0;text-align:center;"><!--[if mso]><table role="presentation" width="536" cellpadding="0" cellspacing="0" border="0"><tr><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-ticket-f0c46a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#ffffff;text-align:center;">Any film</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#b0959a;text-align:center;">All standard screenings</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-calendar-f0c46a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#ffffff;text-align:center;">Any day</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#b0959a;text-align:center;">Within the next 30 days</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-users-f0c46a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#ffffff;text-align:center;">Bring friends</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#b0959a;text-align:center;">Book their seats next to yours</p></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td height="16" style="height:16px;font-size:0;line-height:0;mso-line-height-rule:exactly;"> </td></tr>
<tr><td class="" style="padding:0;"><div style="font-size:0;text-align:left;display:flex;flex-wrap:wrap;background-color:#2a1116;"><!--[if mso]><table role="presentation" width="600" bgcolor="#2a1116" cellpadding="0" cellspacing="0" border="0"><tr><td width="263" valign="middle"><![endif]--><div class="ete-stack" style="display:inline-block;vertical-align:middle;min-width:43.83%;max-width:100%;width:43.83%;width:calc((480px - 100%) * 480);font-size:16px;text-align:left;align-self:flex-start;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/cinema-birthday-ticket-popcorn.jpg" alt="A glass bowl filled to the top with fresh white popcorn" width="263" height="329" class="ete-fluid" style="display:block;width:263px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;width:100%;"></div><!--[if mso]></td><td width="337" valign="middle"><![endif]--><div class="ete-stack" style="display:inline-block;vertical-align:middle;min-width:56.16%;max-width:100%;width:56.16%;width:calc((480px - 100%) * 480);font-size:16px;text-align:left;align-self:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-split-text" style="padding:40px 32px;"><p style="margin:0 0 12px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#f0c46a;text-align:left;">Birthday month treat</p><h1 class="ete-ds-28" style="margin:0;font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:28px;line-height:34px;font-weight:700;color:#ffffff;text-align:left;mso-line-height-rule:exactly;">Large popcorn, small price</h1><p style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#ffffff;padding-top:16px;text-align:left;">Upgrade any popcorn to a large for free, all month long.</p><div style="padding-top:28px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/snacks" style="height:48px;v-text-anchor:middle;width:160px;" arcsize="4%" strokecolor="#f0c46a" fillcolor="#f0c46a"><w:anchorlock/><center style="color:#1c0b0f;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">See snacks</center></v:roundrect><![endif]--><!--[if !mso]><!--><a href="https://example.com/snacks" style="display:inline-block;background-color:#f0c46a;border:1px solid #f0c46a;line-height:48px;border-radius:2px;color:#1c0b0f;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span style="color:#1c0b0f;">See snacks</span></a><!--<![endif]--></td></tr></table></div></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td align="center" class="ete-px" style="padding:28px 32px 32px;"><p class="ete-muted" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#b0959a;line-height:20px;text-align:center;"><strong>Lumen Cinemas</strong><br>500 Market Street, San Francisco, CA 94105</p><p class="ete-muted" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#b0959a;line-height:20px;text-align:center;padding-top:10px;">You get this email because you are a Lumen Cinemas member and shared your birthday with us.</p><p class="ete-muted" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#b0959a;line-height:20px;text-align:center;padding-top:10px;"><a class="ete-link" href="{{unsubscribe_url}}" style="color:#b0959a;text-decoration:underline;">Unsubscribe</a></p></td></tr>
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</td></tr>
<tr><td align="center" class="ete-muted" style="padding:20px 12px 0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:18px;color:#b0959a;">Made with <a class="ete-link" href="https://emailtemplateexamples.com/" style="color:#b0959a;text-decoration:underline;">Email Template Examples</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
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</body>
</html>
About this template
A birthday email for cinemas, theaters and venue loyalty programs. It turns a free ticket into a small moment of showtime: deep red velvet tones, gold accents and a photo of the empty seats waiting for the lights to go down.
The red band greets the member by name, then a tall condensed headline says the seat is on the house. A gold pill names the gift, one gold button opens the film listings, and a short note gives the validity window. The code follows in a dark box with a gold dashed border. Three gold line icons explain how it works, and a split panel with a popcorn photo adds a birthday month snack offer. The footer closes the email.
Change the validity, the code and the snack offer, and trigger it a few days before each member’s birthday.
Use it in your email tool
- Click Copy HTML, or download the .html file.
- In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
- Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
- Send a test to yourself on desktop and phone before you send it to your list.
Sections in this email
- Wordmark
- Dark red band with seats photo
- Free ticket code
- How it works icon row
- Popcorn split panel
- Footer
Subject line ideas
- Happy birthday, {{first_name}}: your seat is on us
- A free ticket for your birthday month
- Lights down, popcorn up: your birthday gift
Preview text idea
Happy birthday from all of us. One free ticket to any film, valid for 30 days.