Birthday Spa Gift email template
A calm birthday email for a day spa: a serene terrace photo, an elegant serif greeting, a birthday voucher, three treatments as icons and a candle panel.
Light shows the email as designed. Dark and Gmail show how email apps can change its colors.
<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="x-apple-disable-message-reformatting">
<meta name="format-detection" content="telephone=no, date=no, address=no, email=no, url=no">
<meta name="color-scheme" content="light dark">
<meta name="supported-color-schemes" content="light dark">
<title>Birthday Spa Gift</title>
<!--[if gte mso 9]><xml><o:OfficeDocumentSettings><o:AllowPNG/><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml><![endif]-->
<style>
:root{color-scheme:light dark;supported-color-schemes:light dark;}
body{margin:0;padding:0;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;}
table,td{mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;}
img{border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;}
a[x-apple-data-detectors]{color:inherit!important;text-decoration:none!important;font-size:inherit!important;font-family:inherit!important;font-weight:inherit!important;line-height:inherit!important;}
u + .ete-body a{color:inherit;text-decoration:none;}
@media only screen and (max-width:620px){
.ete-container{width:100%!important;max-width:100%!important;}
.ete-outer{padding:0!important;}
.ete-content{border-radius:0!important;}
.ete-px{padding-left:20px!important;padding-right:20px!important;}
.ete-stack{display:block!important;width:100%!important;min-width:0!important;max-width:100%!important;box-sizing:border-box;padding-left:0!important;padding-right:0!important;}
.ete-stack-gap{padding-bottom:20px!important;}
.ete-fluid{width:100%!important;max-width:100%!important;height:auto!important;}
.ete-fluid-cap{width:100%!important;max-width:280px!important;height:auto!important;display:block!important;margin-left:auto!important;margin-right:auto!important;}
.ete-stack-center,.ete-stack-center p{text-align:center!important;}
.ete-h1{font-size:28px!important;line-height:34px!important;}
.ete-h2{font-size:22px!important;line-height:28px!important;}
.ete-code{font-size:24px!important;letter-spacing:2px!important;}
.ete-btn-full{display:block!important;width:100%!important;box-sizing:border-box;}
.ete-ds-50{font-size:35px!important;line-height:39px!important;}
.ete-icon-cell{padding-left:2px!important;padding-right:2px!important;}
.ete-icon-wrap{min-width:0!important;}
.ete-cell{padding-left:0!important;padding-right:0!important;}
.ete-split-text{padding:32px 20px 36px!important;}
.ete-ds-32{font-size:28px!important;line-height:31px!important;}
}
@media (prefers-color-scheme: dark){
.ete-body,.ete-bg{background-color:#100e0c!important;}
.ete-content{background-color:#1b1815!important;}
.ete-text{color:#e6ded4!important;}
.ete-heading{color:#fffaf3!important;}
.ete-muted{color:#ab9f92!important;}
.ete-link{color:#e4c58f!important;}
.ete-border{border-color:#36302a!important;}
.ete-panel{background-color:#25211d!important;border-color:#36302a!important;}
.ete-btn{background-color:#e4cfa8!important;border-color:#e4cfa8!important;}
.ete-btn-text{color:#1b1815!important;}
.ete-btn-outline{border-color:#e4cfa8!important;}
.ete-btn-outline-text{color:#e4cfa8!important;}
.ete-logo-light{display:none!important;}
.ete-logo-dark{display:block!important;max-height:none!important;overflow:visible!important;}
}
[data-ogsc] .ete-text{color:#e6ded4!important;}
[data-ogsc] .ete-heading{color:#fffaf3!important;}
[data-ogsc] .ete-muted{color:#ab9f92!important;}
[data-ogsc] .ete-link{color:#e4c58f!important;}
[data-ogsb] .ete-body,[data-ogsb] .ete-bg{background-color:#100e0c!important;}
[data-ogsb] .ete-content{background-color:#1b1815!important;}
[data-ogsb] .ete-panel{background-color:#25211d!important;border-color:#36302a!important;}
body,table,td,th,p,a,span,div,li{mso-ascii-font-family:'Helvetica Neue';mso-hansi-font-family:'Helvetica Neue';mso-bidi-font-family:'Helvetica Neue';}
h1,h2,h3,.ete-hf{mso-ascii-font-family:Georgia;mso-hansi-font-family:Georgia;mso-bidi-font-family:Georgia;}
.ete-f-cormorant{mso-ascii-font-family:Georgia;mso-hansi-font-family:Georgia;mso-bidi-font-family:Georgia;}
</style>
<!--[if !mso]><!--><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Cormorant+Garamond:wght@500;600;700&display=swap"><!--<![endif]-->
</head>
<body class="ete-body" style="margin:0;padding:0;width:100%;background-color:#efe9e1;">
<!-- Made with emailtemplateexamples.com -->
<div class="ete-preheader" style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">Happy birthday from Aurelia Spa. Your gift is $30 off any treatment this month. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div>
<table role="presentation" class="ete-bg" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;background-color:#efe9e1;">
<tr><td align="center" class="ete-outer" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" align="center" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" class="ete-container" width="600" cellpadding="0" cellspacing="0" border="0" style="width:100%;max-width:600px;margin:0 auto;">
<tr><td class="ete-content" style="background-color:#fcfaf7;border-radius:2px;overflow:hidden;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr><td align="center" class="ete-px" style="padding:28px 32px 20px;"><span class="ete-heading" style="font-family:'Cormorant Garamond', Georgia, 'Times New Roman', serif;font-size:24px;line-height:30px;font-weight:700;letter-spacing:-0.3px;color:#24201b;">AURELIA SPA</span><div class="ete-muted" style="padding-top:6px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:11px;line-height:16px;letter-spacing:2px;text-transform:uppercase;color:#776d62;">Rest and renewal</div></td></tr>
<tr><td align="center" class="ete-px" style="padding:56px 6.67% 44px;mso-padding-alt:56px 40px 44px;text-align:center;"><p style="margin:0 0 12px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#9a7444;text-align:center;">Happy birthday</p><h1 class="ete-heading ete-ds-50" style="margin:0;font-family:'Cormorant Garamond', Georgia, 'Times New Roman', serif;font-size:50px;line-height:54px;font-weight:600;color:#24201b;text-align:center;mso-line-height-rule:exactly;letter-spacing:-0.5px;font-size:min(50px,8.33vw);line-height:min(54px,9vw);overflow-wrap:anywhere;word-break:break-word;">This hour is all yours</h1><p class="ete-text" style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#4d453c;padding-top:16px;text-align:center;">Take a slow afternoon for yourself this month, {{first_name}}. Your birthday gift is waiting below.</p><div style="padding-top:28px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/book" style="height:48px;v-text-anchor:middle;width:208px;" arcsize="0%" strokecolor="#24201b" fillcolor="#24201b"><w:anchorlock/><center style="color:#fcfaf7;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Book a treatment</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn" href="https://example.com/book" style="display:inline-block;background-color:#24201b;border:1px solid #24201b;line-height:48px;border-radius:0px;color:#fcfaf7;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span class="ete-btn-text" style="color:#fcfaf7;">Book a treatment</span></a><!--<![endif]--></td></tr></table></div></td></tr>
<tr><td class="" style="padding:0;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/birthday-spa-gift-hero.jpg" alt="Two loungers with rolled white towels on a sunny terrace facing the hills" width="600" height="400" class="ete-fluid" style="display:block;width:600px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;"></td></tr>
<tr><td class="ete-px" style="padding:16px 32px;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" class="ete-panel" style="padding:24px 20px;background-color:#f5f0e8;border:2px dashed #24201b;border-radius:2px;text-align:center;"><p class="ete-muted" style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#776d62;">Birthday voucher</p><p class="ete-code ete-heading" style="margin:0;padding-top:8px;font-family:'Courier New',Courier,monospace;font-size:30px;line-height:38px;font-weight:700;letter-spacing:4px;color:#24201b;">AURELIA30</p><p class="ete-text" style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:24px;color:#4d453c;padding-top:8px;">$30 off any treatment of 60 minutes or more.</p><p class="ete-muted" style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:19px;color:#776d62;padding-top:6px;">Book any day during your birthday month.</p></td></tr></table></td></tr>
<tr><td class="ete-px" style="padding:24px 32px 8px;"><h2 class="ete-heading ete-h2" style="margin:0;font-family:'Cormorant Garamond', Georgia, 'Times New Roman', serif;font-size:24px;line-height:32px;font-weight:600;color:#24201b;text-align:center;mso-line-height-rule:exactly;">Three ways to unwind</h2></td></tr>
<tr><td class="ete-px" style="padding:28px 32px 12px;"><div style="font-size:0;text-align:center;"><!--[if mso]><table role="presentation" width="536" cellpadding="0" cellspacing="0" border="0"><tr><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-droplet-b07a3a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#24201b;text-align:center;">Warm stone massage</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#776d62;text-align:center;">60 or 90 minutes</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-sparkle-b07a3a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#24201b;text-align:center;">Glow facial</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#776d62;text-align:center;">Cleanse, mask, rest</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-leaf-b07a3a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#24201b;text-align:center;">Herbal soak</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#776d62;text-align:center;">Private bath suite</p></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td height="16" style="height:16px;font-size:0;line-height:0;mso-line-height-rule:exactly;"> </td></tr>
<tr><td class="" style="padding:0;"><div style="font-size:0;text-align:left;display:flex;flex-wrap:wrap;background-color:#22393b;"><!--[if mso]><table role="presentation" width="600" bgcolor="#22393b" cellpadding="0" cellspacing="0" border="0"><tr><td width="263" valign="middle"><![endif]--><div class="ete-stack" style="display:inline-block;vertical-align:middle;min-width:43.83%;max-width:100%;width:43.83%;width:calc((480px - 100%) * 480);font-size:16px;text-align:left;align-self:flex-start;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/birthday-spa-gift-candle.jpg" alt="Hands with painted nails holding a lit candle in a glass jar" width="263" height="329" class="ete-fluid" style="display:block;width:263px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;width:100%;"></div><!--[if mso]></td><td width="337" valign="middle"><![endif]--><div class="ete-stack" style="display:inline-block;vertical-align:middle;min-width:56.16%;max-width:100%;width:56.16%;width:calc((480px - 100%) * 480);font-size:16px;text-align:left;align-self:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-split-text" style="padding:40px 32px;"><p style="margin:0 0 12px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#e4c58f;text-align:left;">Bring someone</p><h1 class="ete-ds-32" style="margin:0;font-family:'Cormorant Garamond', Georgia, 'Times New Roman', serif;font-size:32px;line-height:38px;font-weight:600;color:#f5f0e8;text-align:left;mso-line-height-rule:exactly;">Share the calm</h1><p style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#f5f0e8;padding-top:16px;text-align:left;">Book a couples room and your guest gets the same birthday price.</p><div style="padding-top:28px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/couples" style="height:48px;v-text-anchor:middle;width:217px;" arcsize="0%" strokecolor="#f5f0e8" fillcolor="#f5f0e8"><w:anchorlock/><center style="color:#22393b;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">See couples rooms</center></v:roundrect><![endif]--><!--[if !mso]><!--><a href="https://example.com/couples" style="display:inline-block;background-color:#f5f0e8;border:1px solid #f5f0e8;line-height:48px;border-radius:0px;color:#22393b;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span style="color:#22393b;">See couples rooms</span></a><!--<![endif]--></td></tr></table></div></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td align="center" class="ete-px" style="padding:28px 32px 32px;"><p class="ete-muted" style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#776d62;line-height:20px;text-align:center;"><strong>Aurelia Spa</strong><br>60 Bayview Terrace, Santa Barbara, CA 93101</p><p class="ete-muted" style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#776d62;line-height:20px;text-align:center;padding-top:10px;">You get this email because you are an Aurelia Spa guest and shared your birthday with us.</p><p class="ete-muted" style="margin:0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#776d62;line-height:20px;text-align:center;padding-top:10px;"><a class="ete-link" href="{{unsubscribe_url}}" style="color:#776d62;text-decoration:underline;">Unsubscribe</a></p></td></tr>
</table>
</td></tr>
<tr><td align="center" class="ete-muted" style="padding:20px 12px 0;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:18px;color:#776d62;">Made with <a class="ete-link" href="https://emailtemplateexamples.com/" style="color:#776d62;text-decoration:underline;">Email Template Examples</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>
About this template
A birthday email for day spas, wellness studios and hotel spas. It should feel like a quiet pause, not a sale. An elegant thin serif headline greets the reader by name over a short line of copy, followed by a wide photo of a sunny rooftop terrace with rolled towels on two loungers and the hills behind.
A dashed voucher box holds the birthday gift: a set amount off any treatment, valid for the whole birthday month. Three gold line icons name the treatments the gift works on, and a deep teal split panel shows hands holding a lit candle, with a button to book a time.
Ivory, warm stone and soft gold keep it calm and premium.
Link it to the birthday field in your booking system, set the voucher amount, and let it send itself each month.
Use it in your email tool
- Click Copy HTML, or download the .html file.
- In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
- Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
- Send a test to yourself on desktop and phone before you send it to your list.
Sections in this email
- Wordmark
- Serif greeting with terrace photo
- Birthday voucher
- Three treatments icon row
- Candle split panel
- Footer
Subject line ideas
- Happy birthday, {{first_name}}. Take an hour for you
- A birthday gift from Aurelia Spa
- Your birthday month comes with $30 off
Preview text idea
Happy birthday from Aurelia Spa. Your gift is $30 off any treatment this month.