Birthday Spa Gift email template

A calm birthday email for a day spa: a serene terrace photo, an elegant serif greeting, a birthday voucher, three treatments as icons and a candle panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Industry
Beauty
Type
Automated
Size
18.7 KB, 600 px wide

About this template

A birthday email for day spas, wellness studios and hotel spas. It should feel like a quiet pause, not a sale. An elegant thin serif headline greets the reader by name over a short line of copy, followed by a wide photo of a sunny rooftop terrace with rolled towels on two loungers and the hills behind.

A dashed voucher box holds the birthday gift: a set amount off any treatment, valid for the whole birthday month. Three gold line icons name the treatments the gift works on, and a deep teal split panel shows hands holding a lit candle, with a button to book a time.

Ivory, warm stone and soft gold keep it calm and premium.

Link it to the birthday field in your booking system, set the voucher amount, and let it send itself each month.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Serif greeting with terrace photo
  3. Birthday voucher
  4. Three treatments icon row
  5. Candle split panel
  6. Footer

Subject line ideas

  • Happy birthday, {{first_name}}. Take an hour for you
  • A birthday gift from Aurelia Spa
  • Your birthday month comes with $30 off

Preview text idea

Happy birthday from Aurelia Spa. Your gift is $30 off any treatment this month.

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A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.