Customer Anniversary Thank You email template

A one year customer anniversary email for a bookshop: a calm reading room photo, a thank you note, a gift code, two reading ideas and a shop invite.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Automated
Size
19.9 KB, 600 px wide

About this template

An automated email for the day a customer’s first order turns one year old. It suits bookshops, stationery stores, record shops and any small retailer with a loyal local crowd. Instead of a party theme, it opens on a quiet reading room with a blue sofa and full shelves, right below a large serif headline.

Two short lines thank the reader for the year, then a dashed gift box holds an anniversary code. A small section offers two ideas for the second year, each with a photo of someone reading and a link. A deep green split panel invites the reader to the shop for a monthly reading night, with a photo of the grand old shop hall on one side. The founder signs off at the end with her name and role.

Bottle green, warm paper tones and a classic serif feel like a well kept independent bookshop.

Set the send date to one year after the first order, change the code and the reading night, and let it run on its own.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline with reading room photo
  3. Anniversary code
  4. Two reading ideas
  5. Reading night split panel
  6. Founder signature
  7. Footer

Subject line ideas

  • One year of good books together
  • {{first_name}}, a small gift for our first year
  • Thank you for a year of reading with us

Preview text idea

A year ago you placed your first order with us. Here is a small gift to say thanks.

All thank you templates

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