Birthday email templates

A birthday email is one of the few marketing emails people are happy to get. It is personal, it comes once a year, and it usually carries a small gift.

Our birthday templates are bright and short. A festive hero sets the mood, a warm line uses the reader's first name, and a gift sits in a coupon box: a free treat, a discount, or a voucher. One button shows how to claim it. Some templates in this group celebrate other dates too, such as a customer anniversary or a party invitation.

Collect the birth date at sign-up (day and month are enough), send the email a few days before the day, and give the gift a fair window, such as the whole birthday month. Keep the rules to one line.