Restaurant Loyalty Coupon email template

A loyalty reward email for a trattoria: a free dessert after five visits, a split panel with a chocolate dessert photo, the reward code and a fresh pasta teaser.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Restaurants and cafes
Type
Automated
Size
19 KB, 600 px wide

About this template

A loyalty email that an Italian restaurant, bistro or pizzeria sends automatically after a guest’s fifth visit. It thanks them in a warm, simple way and gives them a reason to book the sixth.

The email opens with a deep olive split panel: a photo of a chocolate dessert on a speckled plate on one side, and on the other a short eyebrow, a headline about the free dessert and a Book a table button. A dashed code box holds the reward with a simple note on how to use it. A short paragraph explains the house loyalty card in two sentences. A second split panel teases this month’s fresh pasta, and an image and text row shows the dining room with the opening hours.

Playfair Display headings over Inter, olive green and cream make it feel like a family trattoria with a good wine list.

Trigger it after every fifth visit in your booking system, and change the pasta teaser each month.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Dessert split panel
  3. Reward code
  4. Loyalty note
  5. Fresh pasta split panel
  6. Dining room row
  7. Footer

Subject line ideas

  • Five visits in. Dessert is on us
  • Grazie, {{first_name}}. A sweet thank you
  • Your free dessert is waiting at Trattoria Verde

Preview text idea

You have visited us five times. Your next dessert is on the house.

All coupon templates

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